The Growth of eCommerce

The adoption of eCommerce is spreading rapidly.  Forrester Research projected that the market for business-to-business (B2B) e-Commerce would be about $1.3 trillions this year.  The same report estimated that business-to-consumer (B2C) eCommerce should approach or exceed $108 billions.  In 2001 alone, 54% of the American public used e-commerce to complete over $58 billion dollars in sales. In the "old days", the number of people visiting a site was considered to be best measure of a site's success; but clearly, that is no longer true. As Internet marketing has matured to become an prime means by which consumers compare and buy goods, determining a website's effectiveness has become crucially important.

Increasingly, businesses are discovering that if they fail to sell their goods and services online, they may lose their market share permanently. The Internet has literally rewritten the rules that typically govern competition in traditional business environments. B2B interactions are the primary source for eCommerce revenues. In 2000, the Gartner Group predicted that by 2005, 25% of all consumer commerce and 70% of business-to-business transactions will be "Internet involved".

Adoption of the Online Business Model

Relying on our experience with online marketing, we provide a number of services specifically directed at achieving the following five goals.

• Developing awareness of your company's presence.
  
  We help you attract the attention of customers by demonstrating how your products are relevant to your potential customers. There are numerous ways of promoting a website; in fact, we have a list of dozens of effective methods used to create a brand and name awareness-all of which share the common goal of driving consumer traffic to your site.
  
  
• Generating Web Traffic
  
  Although your website may attract visitors once or twice, marketing research has indicated that sales are directly proportional to the frequency of visitation; that is, if you want them to buy, you'll need to cause them to return to your site over and over. To do this, your site needs to generate its content dynamically and to customize its navigation tools to encourage repetitive visits.
  
  
• Identify Your Customers
  
  You need to be able to communicate directly, proactively, with your customers. We can create a venue that obtains customer's names, email addresses, and their permission to contact them directly.
  
  
• Offer Flexibility
  
  Your site needs the ability to customize products to the needs of the individual customer. This is very difficult to do without some major re-thinking (and sometimes, restructuring) of the product lines and how they are bundled. We can help you enhance your site's marketing strategies.
  
  
• Win Your Customer's Loyalty
  
  No company can maintain its success unless keeps the customer base it worked so hard to win.  Dozens of studies of a broad range of industries have shown that winning a customer in the first place is very high.  Failing to keep those customers is essential to the a company's long term survival.  All online enterprises must guarantee customer satisfaction by providing the highest possible level of post-sales customer support.
  
  

When properly used, online sales and marketing has the potential to significantly improve a business' profitably through a combination of reduced long-term costs and increased sales base.  Research has shown that if two companies exist that are alike in every respect EXCEPT that one strategically uses its online presence as a competitive advantage, then the online company will show an average of 40% more sales.  Helping you to build a successful online presence is our strength.